Analisis Potensi Penerimaan Retribusi Pasar Tradisional di Kabupaten Nagan Raya

Abstract

ABSTRACT

            Nagan Raya Regency is located on a national transit route in the southwestern region of Aceh, which offers significant opportunities for trade development. The availability of road infrastructure, along with adequate ground and air transportation support, serves as a catalyst for the growth of commercial activities in the Nagan Raya Regency. The increasing trading activities in the markets also have the potential to boost revenue from market levies. Market levies are one of various types of local levies that are often overlooked and receive insufficient attention. Nagan Raya Regency government has set revenue targets for market levies, but the actual realization of these revenues has not yet met the targets and tends to fluctuate. The objective of this research is to analyze the potential revenue from traditional market levies in the Nagan Raya Regency and formulate strategies to enhance revenue potential from market levies in Nagan Raya Regency. Based on the calculation of market levy potential in three traditional markets within Nagan Raya Regency, it was found that the potential varies among these markets, and the established targets have not been in line with the calculated potential. The targets set tend to be below the actual potential. The results of the SWOT analysis and QSPM suggest that the priority for increasing market levy revenue lies in improving market management with an efficient system and enhancing revenue potential.

Keywords: revenue potential, revenue realization, market levies, revenue targets.